Fred Ariel Hernandez: Toxic Public Welfare
I consider this image "ethnographic" within the context of the added critical commentary. I would add information about how/when/who took the photo.
I consider this image "ethnographic" within the context of the added critical commentary. I would add information about how/when/who took the photo.
Portrait.
My sight is first pulled to the single syringe on the top and in the middle of the image. I then notice the jumble underneath.
Dimension: spatialScale: micro, with description then also macro
The pile of needles drew me to the center of the photo, to the mess of needles. It was visceral.
This image was likely chosen because it is a rather blunt and provocative. The add is so simple, yet clear, direct, and thought provoking. It is also remarkably different from any other drug advertisements that I have ever seen, which indicates an appeal to a specific audience. Although the message is clear, I am left with so many questions about who made it and posted it. This delayed satisfaction makes it all the more intriguing and appealing as an image to think with/about.
I am so curious to know more about where photograph was taken and how commonplace these sorts of advertisements are.
My eye was immediately drawn to the the large bold letters "fuck raw." I then processed the image of the pill and the rest of the advertisement to understand that it was marketing the drug PrEP as a way of preventing the transmission of HIV. I then began to notice the context, how the add plastered onto wooden panels running along a brick wall. I can see the graffiti in the background, the trash and leaves building up in the crease between the panels and the black granite floor.
Post-abstinence.Spreading the good word.The new New Testament.
This image immediately made me smile. It's subversive. It's optimistic. I found it delightful.