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James Adams: Toxic Public Welfare 2

This image was likely chosen because it is a rather blunt and provocative. The add is so simple, yet clear, direct, and thought provoking. It is also remarkably different from any other drug advertisements that I have ever seen, which indicates an appeal to a specific audience. Although the message is clear, I am left with so many questions about who made it and posted it. This delayed satisfaction makes it all the more intriguing and appealing as an image to think with/about. 

James Adams: Toxic Public Welfare 2

My eye was immediately drawn to the the large bold letters "fuck raw." I then processed the image of the pill and the rest of the advertisement to understand that it was marketing the drug PrEP as a way of preventing the transmission of HIV. I then began to notice the context, how the add plastered onto wooden panels running along a brick wall. I can see the graffiti in the background, the trash and leaves building up in the crease between the panels and the black granite floor.