“When this little bug eats the plant, people don’t like the fruit”. The farmer explains to me that if buyers see a tomato with black spots in an otherwise perfect box of tomatoes they reject the whole box, that’s why they hand pick tomatoes and classify each one of them before putting them in the market. But these bug-eaten tomatoes don’t go to waste, even though they come from the same pesticide sprayed crops, there are people who buy them and sell them as “organic”.
Who decides what’s the best product? There are people who want the “ugly” fruit because they think they’re organic, grown without pesticides precisely because they don’t look supermaket perfect. Do consumers really prefer pretty over healthy? Where in the commercial chain was the price for the pretty tomatoes set? What are our real options for eating healthy foods?
“When this little bug eats the plant, people don’t like the fruit”. The farmer explains to me that if buyers see a tomato with black spots in an otherwise perfect box of tomatoes they reject the whole box, that’s why they hand pick tomatoes and classify each one of them before putting them in the market. But these bug-eaten tomatoes don’t go to waste, even though they come from the same pesticide sprayed crops, there are people who buy them and sell them as “organic”.
Who decides what’s the best product? There are people who want the “ugly” fruit because they think they’re organic, grown without pesticides precisely because they don’t look supermaket perfect. Do consumers really prefer pretty over healthy? Where in the commercial chain was the price for the pretty tomatoes set? What are our real options for eating healthy foods?