Tim Schütz: "Your Clothing is Toxic”: Mass Media and the Interpellation of the Fashion Consumer

In addition to addressing the toxicity of a mass-produced object like the T-Shirt, the image makes a claim about toxicity in on the scale of the domestic as well as personal space. The interpellation of the individual reader is quite clear in the sub-headline. Here, the clothing closet is invoked as an intimate but also opaque space, where toxicity is not expected to be found. This could be contrasted with domestic spaces where toxicity is expected and contained, for example in the garden shack, a bathroom cabinet, or the kitchen sink, where clearly labeled chemical products live. The "closeted" toxicity presented in the image also points to feelings of guilt and hiding from the toxic dimension of one's fashion.