Tim Schütz: The Ref Scale: A Consumer’s Guide to Measuring Environmental “Savings” in Fashion

Conceptually, the image is striking for its focus on the possibility of abstract environmental savings data to influence consumer behavior. The confrontation of consumers with the distant or hard-to-detect consequences of their purchases seems to be a common strategy in attempts to achieve sustainable practices. In this image, these 'externalities' are further rendered in a financially desirable light as "savings."