Tim Schütz: The Ref Scale: A Consumer’s Guide to Measuring Environmental “Savings” in Fashion

I think the image is compelling to think more about what kind of subjects are addressed in the attempt to "offset" the effects of toxic fashion. Reading it as neoliberal along the lines of Wendy Brown (2015) is tempting. The potential consumer subject is both responsibilized (consume ethically!) and confronted with the eco-financial dimension of one's consumption (watch your toxic savings!). Here, the image points to the necessary data infrastructure for knowing toxicity this certain way, which is presented by the "dashboard." It would be interesting to see if this dashboard approach will be further personalized in the future or, like in the image, keep a rather vague notion of the subjects or collectives the emissions are saved for.