Together, the two reverberating reckonings (1980s reflexivity and 2020s data transparency) prompt us to think again what the quality criteria for ethnographies (as text, theory-generator, experiment, archive) could look like. The text is animated by the urgency to keep up (with technology, the "information age", new data risks) but also a generosity, knowing that ethnographers will neither arrive at shared standards (for fact checking, data sharing, etc), nor will they likely have the resources to keep up. However, the authors call for a minimum standard that links reflexivity and transparency. If reflexivity asks us to be aware of fieldwork tropes or design our ethnographies in a way that they feed back intto the practices we study, new quality criteria can be derived from asking "how we record our data, what quotations mean, whether we follow our participants online, and whether and how we anonymize" (56).
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