Peter Chesney: It's Elemental

I just spent an awful lot of time fixating on and highlighting one of the smallest words in the image. That's because I approached the subject as a critic, hoping to prove myself by finding something unusual and unexpected to say about it. If you were to accept my reading, you might consider finding a way to zoom in on the words "Swiss quality." A callout would leave these words in small scale on one side, while blowing them up visually so viewers will not miss them.